Texans turn to public radio to connect with the issues of the day and the people of the world
Powerful public radio stations KERA Dallas / Fort Worth, KUHF Houston, KSTX San Antonio and KUT Austin combine to form the
core of this public radio network
Sponsors
Our Sponsors Get Results
Sponsors
Our Sponsors Get Results
Inspire Action
84% of listeners take action as a result of
a public media sponsorship
Brand Lift
72% of listeners have a more positive opinion of a company that supports public radio
Brand Preference
68% prefer to purchase products and services from
public radio supporters
Source: Kantar / Lightspeed, NPR State of Sponsorship Survey, June 2023
Audience
Our Listeners
are Your Most Valuable Customers
Audience
Our Listeners
are Your Most Valuable Customers
157% more likely to have a post‑graduate degree
63% more likely to earn a household income of $150K+
219% more likely to be an Influential
based on public engagement and advocacy for causes
164% more likely to contribute to an arts or cultural organization
79% more likely to donate to social service organizations
Source: MRI-Simmons Doublebase Fall 2022, among custom NPR News audience Base: Total U.S. Adults, MRI defines an Influential as on who participates in three or more public activities that demonstrate uncommon engagement with their community
easy
Texas Sponsorship Made Easy
One point of contact customizes statewide or regional campaigns
easy
Texas Sponsorship Made Easy
One point of contact customizes statewide or regional campaigns
Achieve Statewide Reach or Target Significant Geographies
NPR® Member Stations Cover 95% of Texans. Combined, in the major metros, KERA Dallas / Fort Worth, KUHF Houston, KSTX San Antonio, and KUT Austin cover 77% of Texans.
Your Texas Public Media Network account manager customizes multimedia campaigns per your marketing goals and serves as your single point of contact from planning through billing.
Align With Content That Has a Uniquely Texas Voice
Texas Newscasts
Covering 94% of Texans, headline segments provide daily news roundups from around the state, airs on 25+ public radio stations throughout the state
Texas Standard
Covering 95% of Texans, news from a Texas perspective,
co‑produced by Texas’ four major‑market NPR news stations, airs on 30+ public radio stations throughout the state
Think with Krys Boyd
Covering 89% of Texans, compelling, in-depth interviews with prominent figures steeped in a variety of subjects, airs on 25+ public radio stations throughout the state
Source: Fall 2023 Nielsen DMA / TSA P12+ market coverage. Texarkana / Bowie County July 2023 Census
How Sponsorship Works
We create custom‑designed campaigns based on your marketing needs and objectives
Our highly engaged audience receives your message in a clutter‑free environment
Listeners take action to support your brand
Become a Sponsor
Become a Sponsor
Become a Sponsor
Become a Sponsor