204% more likely to have a post‑graduate degree

49% more likely to earn a household income of $100K+

231% more likely to be an Influential
based on public engagement and advocacy for causes

192% more likely to contribute to an arts or cultural organization

79% more likely to donate to social service organizations

Source: MRI-Simmons Doublebase 2020, among custom NPR News audience Base: Total U.S. Adults, MRI defines an Influential as on who participates in three or more public activities that demonstrate uncommon engagement with their community